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Unveiling our refreshed BCYF branding

Thursday, 09 August 2018

We are excited to unveil our refreshed brand identity that will see a move away from our foundational branding of ‘Barwon Child, Youth & Family’ to the new brand identity of ‘BCYF’.

Since the launch of Barwon Child, Youth & Family in 2015, following the merger of the three founding agencies, our organisation has grown by more than 50% over that period taking on a number of new programs, services and partnerships.

Mr Sandy Morrison, CEO of BCYF said the brand refresh was a natural evolution given the extent to which the organisation had grown.

“Our organisation brand needed to evolve to match our growth and increased presence in the community and, importantly, to be more meaningful for our clients and partners to connect with. The refreshed BCYF visual identity is strong, bold and powerful in its simplicity yet also reflects positively the parallel transformation of our organisation’s service provision platform which will serve our clients well both now and into the future.”

“The BCYF acronym is already commonly used among many of our staff, partners and the families we support. I am confident that the community will connect with our fresh, bold new brand and in a manner that doesn’t diminish the powerful elements of our identity that have resonated with the community since BCYF’s inception in 2015.”

“The refreshed identity maintains both our original signature colours and the use of the iconic graphic that reflects not only the three founding organisations but also the diversity, combination and connection of any number of children, young people and their families within the logo. This aligns strongly with BCYF’s vision for a community where children, young people and families are safe, connected and empowered to live well.” Mr Morrison added.

BCYF’s refreshed brand will be rolled out across the Barwon region over the coming months.